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Website countdowns5/11/2023 ![]() The trick is simple – you have to show you’re running out of things. It’s one of Cialdini’s six principles and can be a great starting point for marketers on how to attract buyers. This is very important because urgency related to a number of well-established psychology principles: fear of missing out and scarcity.Ī large number of websites use scarcity in one form or another. So, what’s the secret behind the effectiveness of countdown timers? The answer, simply, is psychology.Ī timer does a simple job – create a sense of urgency. Another test studied the advantages of using a timer on a website and showed that timers can improve form completion time.Īccording to the test, a timer, even if not easily noticed, can improve sales. This isn’t the only test to have highlighted the benefit of using a countdown timer. It might not sound like a big increase to some people but if you calculate the number of people who visit your site, you will realize what a major difference nine percent can make to your profit. ![]() The countdown did a simple job, it highlighted the time left for next-day delivery. Psychology: The Key to Making Countdown Timers WorkĪccording to a survey conducted by Whichtestwon, adding a countdown timer, on the average, increased a business’ revenue by as much as 9%. It can be used to generate curiosity and keep people interested and coming back. ![]() In addition to this, businesses also use countdown timers to count down to when a special discount or offer will become available. The main purpose of a countdown timer is to create a sense of urgency and give the feeling that “time is running out.” While such timers were typically used on landing pages, they’ve now found their way to checkout pages, as well. What is a Countdown Timer creating countdown timerĪ countdown timer can be defined as a virtual clock that counts down from a certain date or number to indicate the end or beginning of an offer or event. In this article, we’ll talk about what a countdown timer does, and how you can use it to carve a niche for yourself. One such tactic is the use of ‘countdown timer’. Nowadays, businesses use a variety of tactics to attract and entice customers to buy their products and services. This, however, can be difficult due to competition and other such factors. Perfect, if you need a simple and automated tripwire funnel!ĭeadline Funnel Pricing starts at $49/m and is well worth the price for advanced features! To connect Deadline Funnel to other apps like Mailchimp and Flodesk, you will also need a Zapier subscription.The aim of every business is to reach a wider audience and make more money. You can use the widget and trigger the logic without having a complex setup on the backend. The countdown widget’s design, of course, is fully customizable with your fonts and colors. You can build a whole sophisticated marketing funnel with this platform and a countdown widget itself is just one piece of the puzzle. Once the sale is over, the landing page forces a redirect to a “sale is over” page. Moreover, the countdown timer is synchronized across email and your website for each particular visitor. The countdown timer will be triggered when the visitor opens an email or visits a Squarespace landing page. At the end of the sequence, you can present an offer and announce a sale. You can connect Deadline Funnel to your email marketing software of choice and trigger an automated email sequence based on certain conditions – for example, when a visitor downloads a particular lead magnet. Here’s a use case for Deadline Funnel, if you have a product on Squarespace (a course, or a membership) that you would like to sell on autopilot. The sale and a countdown widget are activated when the visitor opens an email or lands on a page - and once the sale is over, it’s over. It tracks the visitor across multiple platforms and lets you connect your CRM of choice to the email marketing software to build a personalized journey for each individual. ![]() Yet on the backend, it’s a whole funnel system that’s unique for each visitor.ĭeadline Funnel lets you run an evergreen sale for each individual customer. Yes, on the front end, it displays what seems to be a simple countdown widget. Deadline Funnel is an advanced option for marketing pros.
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